SEO Is Not Enough
Posted by Johan Cyprich on 05 Dec 2007 | Tagged as: Marketing
Every once in a while, someone comes to me and asks me to help them get a top search engine ranking with Google. They believe that because I have a couple of web sites that get good traffic and rank well on search engines that I can help them with their site. All I have to do is show them a few tricks and then their site will be #1 when the desired search words are entered in Google.
Metatags Won’t Do It
Unfortunately, its not that easy. Carefully and cleverly worded description and keyword metatags do not drive traffic to your web site. I’ve been creating web sites since 1994 and I’ve learned a few things about internet marketing since then. Web sites with the highest traffic usually have one thing in common: original and useful content. This isn’t content that you cut and paste from someone else’s web site, this is content that you create yourself.
You don’t have to be a skilled writer to write good content. I’m certainly not one. I’m a programmer, not an author. With a little effort, you can learn how to write in a way that can be understood by your target audience. For example, a mechanic will be more effective in writing to other mechanics than a journalist (with little knowledge in that field) would be. The mechanic communicates on the same level and understanding as his peers.
SEO Is Good For Something
SEO (search engine optimization) does have some value, but you need relevant content to go with it, otherwise its useless. A web developer in Vancouver created a $50,000 web site for a client, but then the client had no content to put on it. Instead, he put random content to fill spaces in this expensive web site. Spending large amounts of money in creating a web site or hiring an SEO expert to rescue a failing one is a waste of money if nothing useful will be presented to your Internet community.
Something to ask yourself about your web site is do your users have a reason to come back? If the web site is just a brochure advertising products and services, they’ll come back only if they are interested in doing business with you. A news or information site will bring them back if content is updated frequently. Content is king.
Google thinks so as well.
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